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Lady Esther was the trademark of a cosmetic manufacturing company founded by Syma Cohen and her siblings in Chicago in 1913 and operated as Lady Esther Company. It was incorporated in Illinois in 1922 and became America’s top selling brand of cosmetics in the United States. Its success in large part can be attributed to Syma and her brother Alfred Busiel and their innovative marketing through in-store demonstrations, print advertising and sponsorship of national radio programs. In 1949 Syma Cohen sold her half share in the company to her brother Alfred and following his death the company eventually was sold. Subsequently it had a number of owners. Now a United States company owns the trademark in the United States and a German cosmetic manufacturer owns the business in the rest of the world. ==History== Syma Cohen began the cosmetics manufacturing business with some of her siblings, including her sister Esther, after whom the company was named. Esther left the business early on and Syma registered the trade name “Lady Esther”, in her name in 1913.〔(【引用サイトリンク】title=STEVENS ORCHESTRA PROJECT )〕 She sold Lady Esther cream and powder going from home to home and later to drug stores in Chicago and vicinity. In 1922 she caused the company to be incorporated as “Lady Esther Company” and its name was later changed to “Lady Esther, Ltd.” The company undertook an aggressive advertising program in newspapers, magazines and by radio on a nationwide basis. In 1923 it advertised its products at an expense of $143,000.00 and it was increased each year until by 1936 it expended more than a million and half dollars. During those years its sales were in excess of thirty six million dollars.〔''Lady Esther, Ltd. v. Lady Esther Corset Shoppe, Inc.'', 317 Il. App. 451, 46 NE 2d 165〕 The company’s first venture into national radio broadcasting was a sponsorship of the Lady Esther serenade featuring Wayne King and his orchestra. The first broadcast was on September 27, 1931 and Wayne King and Lady Esther parted company in 1939-40. The company continued its national broadcasting sponsorship in 1941 with a live CBS Radio series, “The Orson Welles Show”, which was also known as the “Lady Esther Show”. This was followed by a six season sponsorship of “Lady Esther Presents the Screen Guild Players”. During this time the company steadily grew and the owners prospered. It had built a 20,000 square foot facility at 5710 Armitage Avenue in Chicago and in 1933 leased the 65,000 square foot four story and basement plant of the Tinkertoy Company at 201 12 Ridge Avenue, Evanston, Illinois.〔Chicago Tribune, February 18, 1933〕 About a year later Syma Cohen purchased a mansion on Sheridan Road in Glencoe, Illinois for $127,000.00. The house was built on 16.89 acres and contained 19 rooms and 7 baths. There were elaborate greenhouses and 3 formal gardens. 〔”Arnstein & Lehr, The First 120 Years”, (Louis A. Lehr, Jr.)(Amazon), p. 27〕 The site is now the location of North Shore Congregation Israel. The popularity of Lady Esther began to wane in the middle 1940s. Other businesses were trying to capitalize on the name and the company became very protective of its trademark. Syma sold her share of the business to Alfred and left the company.〔(【引用サイトリンク】title=Collecting Vintage Compacts: The History of The Lady Esther Company - Once The Most Popular Face Powder in America )〕 She traveled extensively throughout the world and later sold the mansion. She moved into a suite in Chicago’s Drake Hotel where she died in 1990 at 99 years of age. 〔”Arnstein & Lehr, The First 120 Years”, (Louis A. Lehr, Jr.)(Amazon), p. 27〕 Alfred died in 1951 and the company was subsequently sold and had many owners. The trademark owners in the United States are now a pharmaceutical wholesale company which has no production facilities. A German company Lady Esther Kosmetik GMBH is now the trademark owner elsewhere in the world.〔(【引用サイトリンク】title=STEVENS ORCHESTRA PROJECT )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lady Esther」の詳細全文を読む スポンサード リンク
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